题目（英文） Culture difference and different business etiquette between China and western countries
题目（中文） 浅谈西方与中国的文化和商务礼仪的差异
Abstract
China and the West have different historical development paths and different language backgrounds, which leads to many differences in culture and business etiquette. In this paper, the differences between Chinese and Western culture and business etiquette are discussed. The western countries mainly aim at the native English speaking countries, such as the United States. With the increasingly fierce international trade competition, English, as an international language, plays a very important role. When English is used in business occasions, business English is formed; etiquette formed in cross-cultural communication is business etiquette. Under the background of the continuous progress of global economic integration and the establishment of many free trade zones, it is of great significance to explore the cultural differences between the West and China and the differences in business etiquette for cross-cultural business communication.
Keywords China and the West; Cultural differences; Business etiquette; Differences
Contents
Abstract I
Contents I
Introduction 2
1. Concept description 3
1.1 Culture 3
1.2 Business etiquette 3
1.3 Differences between Chinese and Western cultures 3
2. Differences of business etiquette between China and the West 5
2.1 Differences in greeting etiquette 5
2.2 Differences in business negotiation etiquette 6
2.3 Differences in business letter etiquette 6
3. Business etiquette communication strategies between China and the West under the background of cultural differences 8
3.1 Standard greetings are often used in business greetings 8
3.2 Fully understand the differences between Chinese and Western cultures for business negotiations 8
3.3Properly write business letters 9
References 10
Acknowledgement 11
