目 录
前言············································（1）
互联网时代市场营销的背景·······················（1）
市场营销环境变化·······································（1）
市场营销策略变化·······································（1）
市场营销手段变化·······································（1）
互联网时代市场营销的SWOT分析···················（2）
互联网时代市场营销的优势分析····························（2）
互联网时代市场营销的劣势分析····························（2）
互联网时代市场营销的机遇分析····························（2）
互联网时代市场营销的威胁分析····························（3）
互联网时代市场营销策略的创新····················（3）
产品策略···············································（3）
价格策略···············································（4）
渠道策略···············································（4）
促销策略···············································（4）
影响力策略··············································（5）
结语············································（5）
参考文献············································（5）
前言
随着互联网时代的到来，消费者的消费方式发生巨大的变化，企业的市场营销也面临着重大的挑战及机遇。本文首先对互联网时代市场营销的背景进行一系列解读，然后运用SWOT方法进行企业市场营销进行具体的分析，继而得出在互联网潮流下企业市场营销的创新策略，为广大企业提供互联网环境下市场营销策略借鉴。
