【摘要】随着我国经济的迅速发展和国际交流日益增多，我国与世界的距离进一步缩小，对外经贸业务也呈现出前所未有的繁荣景象。本课题主要针对近年来金华地区对商务英语专业人才需求状况，以金华等中心城市劳动力市场为研究对象，进行多角度的分析，并以此为基础，提出重点关注学生学习能力的培养和综合素质的教育；明确课程开发和专业建设与地方经济发展的关系；同时提出对商务英语专业有建设性的启示，以便给人才和企业同时带来更好的效益。
Abstract: With the rapid development of economy in our country and frequent contacts between different countries, intercultural communication is getting more and more，which has further shortened the distance between China and the whole world, with an unprecedented prosperity appearing in the foreign trade business. This subject is mainly concerned with the situation of the demand for business development. With labor market in the key city like Jinhua as its research target, we make analysis from various angles, then based on that we put forward the idea of paying close attention to the development of students’ learning ability and comprehensive quality, make clear the relation of course development and profession to local economy, and raise constructive inspiration for business English profession so that it can offer greater benefits to talents and enterprises.
【关键词】金华地区，商务英语，人才需求，综合素质
Key words: Jinhua, business English, talent needs, overall quality
Contents
1. A brief introduction of the present international situation and foreign trade company in Jinhua prefecture……………………………….…………………1
1.1 Social background…………………………………………………………………….1
1.2 An introduction of foreign trade in Jinhua1
2. An investigation and analysis on commercial English professional demand…………………………………………………………………………….2
2.1 An analysis of enterprises’ need changes for professional personnel in recent years…………………………………………………………………………………3
2.2 An analysis of enterprises’ need for personnel types and ability requirements……4
2.3 The current supply-demand situation of business English talents in Jinhua…………5
2.4 A research on quality requirements for graduates of business English………….6
3. A forecast on the development prospect and new requirement of foreign trade business………………………………………………………………………………7
4. Constructive inspiration for business English majors………….8
4.1 The development of academic ability keeping pace with education of comprehensive quality………………………………………………………………………………8
4.2 Course development, major reform and new major setting should keep pace with local economic development……………………………………………………….8
4.3 To pay attention the development of students’ ability of using technology and crosswise developing…………………………9
5. Concluding remarks………………………………………………………….10
References………………………….………………………………………………….10
