The Major Problems Existing in the Opening-up Process of China’s Foreign Trade Enterprises and the Corresponding Measures
摘要：我国外贸企业普遍规模较小，实力比较弱，而所处的国内环境却又极端复杂多变，所面临的竞争又是极其惨烈，要想在这样的环境下求得生存并脱颖而出，一个比较好的方法就是走战略管理之路。而随着金融危机的爆发，现全球经济开始复苏，对于我国外贸企业来说，新的机遇即将来临。基于此，本文着眼于未来市场的竞争，就贸企业经营层的战略管理提出为占领新市场的战略调整。
关键词：战略管理；金融危机；国有外贸企业；战略调整
ABSTRACT: China's foreign trade enterprise is generally smaller, which is relatively weak in the strength, and domestic environment in which is extremely complex and changeable, facing the competition is extremely fierce in such environment, while in order to survive and come to the fore, a better way is to take the strategic management of the road. But with the financial crisis, now the global economy started to recover, for China's foreign trade enterprises, new opportunities coming. Based on this, this article focuses on the future market competition; we provide trading enterprise's strategic management and then put forward strategy adjustment in order to conquer new markets.
Key words: strategic management; financial crisis; state-owned foreign trade enterprises; strategic adjustments
Contents
1. Introduction ---------------------1
2. Literature review ---------------------1
2.1 The using of total cost leadership strategy in foreign trade enterprise management layer ---------------------1
2.2 The using of differentiation strategy in foreign trade enterprise management layer ---------------------2
2.3 The using of the focus strategy in foreign trade enterprise management layer ---------------------2
3. Problem ----------------------3
4. Strategic adjustment ---------------------3
4.1 The target of foreign trade enterprises — promoting economic development model ----------------------3
4.2 The promotability of independent innovation and industrial upgrading promoted on State-owned foreign trade enterprises ----------------------4
4.3 Foreign trade enterprises in the using of “going out” strategy during the opening up ----------------------4
5. Conclusions ----------------------5
6. References ----------------------5
