Abstract
With the rapid development of global economy, all sorts of intercultural communication is becoming more and more frequent. Business English plays a very important role in international communication, but business English pragmatic failure is very common. Based on the perspective of cross-cultural communication theory ,the paper discusses the present situation of business English pragmatic competence, and puts forward effective improvement strategy, in order to meet the global economic integration to the requirement of cross-cultural business English talents.
Keywords Intercultural communication; Business English; Pragmatic competence
Contents
Abstract I
Contents I
Introduction 1
1.The necessity of improving business English pragmatic competence.. 2
2. Business English pragmatic competence of the status quo and existing problems 3
2.1 The concept and content of pragmatic competence 3
2.2 The concept and performance of pragmatic failure 3
3. The instance analysis of enterprise business English pragmatic. 4
3.1In business reception 4
3. 2 In business banquets 4
4. The strategy analysis to solve the problem of enterprise business English pragmatic. 5
4.1 Polite strategy 5
4.1.1 The tone of excessive humility 5
4.1.2 The tone of blame: 5
4.1.3 The tone of self-righteous 5
4.2 Policy implications of euphemism 5
4.3 Humor pragmatic strategy 5
5 .Conclusion 9
6 .Reference 9
