Contents
Abstract…………………………………………………………………………….i
摘要………………………………………………………………………………….ii
1. Introduction…………………………………………………………………..1
1.1 The Cultural Connotation and Importance of Tourism Signs…………………………………………………………………………………..1
1.2 The Present Status and Main Problems of Tourism Signs Translation in Our Country……………………………………….........................1
1.3 The Current Recognition and Explanation in Translation Circle……………………………………………………………………………...2
2. The Definition and Function of Tourism Signs………………2
2.1 The Definition of Public Signs………………………………………...2
2.2 The Function of Tourism Signs……………………………………...2
2.2.1 Informative Function……………………………………..............2
2.2.2 Expressive Function……………………………………………...3
2.2.3 Vocative Function………………………………………………..3
3. The Classification of Common Mistakes in Tourism Sign Translation…………………………………………………………………….3
3.1 Common Linguistic Failure……………………………………….…3
3.1.1 Wrong Use of Words……………………………………………3
3.1.2 Grammar Mistakes…………………………………………..4
3.2 Pragmatic Failure………………………………………………………….4
3.3 Mistakes Caused by Insufficient Attention…………………………5
4. The Main Principles and the Translation of Various Stylistic Forms in Tourism Sign Translation…………………........5
4.1 The Main Principles of Tourism Sign Translation…………………6
4.1.1 Following the Expressing Habits of Target Language……..6
4.1.2 Concise……………………………………………….……….6
4.1.3 Normative……………………………………………………….…6
4.1.4 Using Different Translation Tactics for Different Kinds of Language Forms………………………………………………………………...….6
4.2 Different Dealing Skills for Different Kinds of Language Form...6
4.2.1 The Translation of Noun Phrases………………………………6
4.2.2 The Translation of Verb Phrases………………………………7
4.2.3 The Translation of Adjective Phrases…………………………7
4.2.4 The Translation of Simple Declarative Sentences………….7
5. Improving Methods and Suggestions………………………….…..7
5.1 Strategy and Mechanism………………………………………………..…….7
5.1.1 Strategy………………………………………………………………………..7
5.1.1.1 Thinking in Target Language Thinking Pattern……………………..8
5.1.1.2 Standing in Readers’ Shoes……………………………………………..8
5.1.2 Mechanism……………………………………………………………………8
5.2 The Training of Translation Talents………………………………………..8
5.3 The Management and Research………………………………………..……8
5.3.1 The Management………………………………………………………….…8
5.3.2 The Research…………………………………………………………………8
6. Conclusion………………………………………………………………..…...9
References……………………………………………………………………….10
Abstract:
With the acceleration of the process of China’s reform and opening up, more and more foreign friends come to China. In daily life, the wrong tourism sign translation can often be seen. These mistakes bring a lot of inconvenience to foreign tourists and also damage China’s international image. Hence, it is an important task to improve the translation quality of tourism signs. This paper summarizes the study of tourism sign translation and analyzed the translation skills of different styles of tourism signs. And some strategies and suggestions are put forward in connection with the status and existing problems of China’s tourism sign translation.
Key Words: Tourism Sign Translation; International Image; Translation Skills; Foreign Tourists
摘要：
随着中国改革开放的加速，越来越多的国外友人进驻中国。在日常生活中，错误的英文翻译随处可见，最明显的就是旅游公示语的翻译，这给外国朋友带来了很多不便，从很大程度上破坏了中国的对外形象。因此，旅游公示语的翻译质量急需提高。本文总结了对旅游公示语翻译的研究，并对不同文体形式的旅游公示语做出分析。然后目前中国旅游公示语翻译现状及存在的问题提出策略和建议。
关键词：旅游公示语翻译; 国际形象; 翻译技巧; 外国游客
