目录
一、历史悠久的茶饮文化···········································2
（一）茶道··························································2
（二）茶礼··························································2
（三）茶艺··························································2
（四）茶文化························································3
（五）茶文化特点····················································4
二、涉茶服务业结构特征···············································4
（一）涉茶服务业研究的基本出发点····································4
（二）涉茶服务业经济增长特征········································4
（三）茶文化为品牌的推广埋下了基石···································5
三、浙江省涉茶服务业现状与问题······································5
（一）浙江省涉茶服务业优势及缺陷····································5
（二）农村涉茶服务业所存在问题······································6
（三）涉茶服务业人才学科培养要专一··································6
四、发展浙江省涉茶服务业对策建议····································6
（一）“小茶叶”撑起“大产业”········································6
（二）品牌发展与定位，是企业营销的主力军····························7
（三）高度重视茶文化创业产业········································7
（四）涉茶服务业人才培养迫在眉睫····································8
五、弘扬茶文化，促进旅游业的蓬勃发展································8
参考文献····························································9
一、历史悠久的茶饮文化
（一）茶道
茶道一词，历史久远。
“孰知茶道全尔真，唯有丹丘得如此”。出自唐代诗僧皎然《饮茶歌·诮崔石使君》的这两句韵文，说明在汉唐时期，茶被认为是修身成仙的一种灵物；行茶的方式和吃茶的身心体验，可以助益人们摆脱日常烦恼，甚至人生根除烦恼的有效途径。
然而，将一种文化体系冠以“茶道”之名，并持续充实从而形成内容丰富、观念完整、规则严谨且颇具民族特色的修行方式和艺术国粹的，是日本。以至于当人们提到“茶道”一词，多半就联想到日本的茶文化形式。
中国的差种、栽培技术和制茶、饮茶方式，重要而有
