目 录
一、对中小企业的理解
（一）什幺是中小企业···············································2
（二）我国中小企业的现状···········································2
（三）影响中小企业发展的因素·······································2
二、为什幺要建立企业的竞争力·······································2
（一）什幺是竞争力·················································2
（二）建立竞争力的重要性···········································3
（三）建立竞争力的必要性···········································3
三、企业中存在的竞争力问题分析
（一）品牌模糊····················································3
（二）缺乏产品核心技术············································3
（三）无法适应市场需求············································3
四、提高竞争力的对策
（一）加大品牌宣传················································4
（二）提高研发质量，增加核心技术··································4
（三）做好调研，市场趋势分析······································4
参考文献
一、对中小企业的理解
（一）什幺是中小企业
中小企业是指与所处行业的大企业相比人员规模、资产规模与经营规模都比较小的经济单位。不同国家、不同经济发展的阶段、不同行业对其界定的标准不尽相同，且随着经济的发展而动态变化。不同国家一般从质和量两个方面对中小企业进行定义，质的指标主要包括企业的组织形式、融资方式及所处行业地位等，量的指标则主要包括雇员人数、实收资本、资产总值等。量的指标较质的指标更为直观，数据选取容易，大多数国家都以量的标准进行划分，
（二）我国中小企业的现状
我国的中小企业近几年来发展速度
