现代互联网下的市场营销计划和思考

摘  要····························································I

目  录····························································II

1、现代互联网下的市场营销的情况分析·········································1

摘要： 自改革开放以来，我国经济得到了突飞猛进，越来越多的企业开始重视市场营销，一个好的企业离不开市场营销，企业发展需市场营销来维系，同样市场营销方式不仅仅是传统营销模式，还要有多元化的模式创新，利用现代互联网的一切可用到的资源和工具，进行对目标市场和客户制定市场营销的策略，在这个数字化与社交相互结合的现代互联网利用与制定好计划才能使工作更好的开展。关键词：现代互联网  市场营销  社交   计划   

    1.1传统营销与互联网营销区别····································1

    1.2互联网支付交易多样化········································4

    1.3市场营销逐渐国际化··········································11

2、了解现代互联网下市场及客户价值··································20

     2.1网上顾客购买行为和购买力··································25

     2.2消费者市场价格客户满意度调研······························35

     2.3更好计划网上活动让客户参与进来····························40

3、市场营销计划和思考·············································47

     3.1设计以客户为导向的市场营销战略····························50

     3.2产品、价格变化思考········································60

     3.3营销方式多样性············································70

           现代互联网下的市场营销计划和思考

摘要：

    自改革开放以来，我国经济得到了突飞猛进，越来越多的企业开始重视市场营销，一个好的企业离不开市场营销，企业发展需市场营销来维系，同样市场营销方式不仅仅是传统营销模式，还要有多元化的模式创新，利用现代互联网的一切可用到的资源和工具，进行对目标市场和客户制定市场营销的策略，在这个数字化与社交相互结合的现代互联网利用与制定好计划才能使工作更好的开展。

关键词：现代互联网  市场营销  社交   计划