摘要
餐饮业并非高尖端产业，但却是人民生活不可或缺的产业。自古以来，餐饮业就在中国的历史舞台上占有着重要的一席，也是商家生财之道的一条佳径。古代只能采用声音文字来为餐饮业做宣传推广，餐饮业的发展保持一种稳定而缓慢的势态；而近年来，社会经济的稳步发展和科技水平的不断提高不仅使得餐饮业保持持续快速发展，更让这一产业行业规模和经营领域日趋扩大，成为国内消费需求市场中增长幅度最高、发展速度最快的热点行业。电子商务与餐饮业的结合发展是今年来商业发展中的一大社会现象，特别是对于O2O模式的进军，其中蕴藏的商业机会是巨大的。对中国的餐饮业来说，如何利用电子商务所提供的契机，提高在商业预定，采购，信息管理以及便捷支付等方面的能力、全面提升市场适应能力和竞争力以及如何更好地适应在入世后经营环境变化的需要已成为商业发展中一项紧迫地研究任务。探究餐饮业中电子商务的运用，以及深入研究两者的优化协调可持续发展，具有十分重要的现实意义。
【关键词】 中国餐饮业 电子商务 O2O 发展契机 优化协调可持续发展
Abstract
The restaurant industry is not high cutting-edge industries, but it is indispensable to people's life. Since ancient times, the restaurant industry occupies the important one seat on the historical stage of China, which is also a great path for businessman. In ancient times, we can only use voice text to do promotion for catering industry. The development of the catering industry maintained a stable and slow speed. In recent years, the steady development of social economy and the constant improvement of the level of science and technology not only makes the restaurant industry to maintain sustained and rapid development, more let the industry increasingly expanding scale and business scope, which became the highest growth in domestic consumption market, the fastest development hotspot industries. The combination of e-commerce and catering industry development is a major social phenomenon in the development of this year to business, especially the O2O mode, with business opportunities is huge. For China's catering industry, and how to use the electronic commerce provided an opportunity to improve the business book, purchasing, and other aspects of information management, and convenient payment ability, ability to adapt and improve market competitiveness and how to better adapt to the needs of the business environment changes after becoming an urgent research task of business development. To explore the application of e-commerce in the catering industry has very important practical significance, as well as the further study of optimization, coordinate and development.
KEY WORD: China's catering industry The electronic commerce Development opportunity Coordination and sustainable development
中国餐饮业从古到今经营模式的发展
古语云，“民以食为天。”中国地大物博，历史悠久，自商家出现以来，餐饮业作为一种生财之道，便在中国的历史舞台上有了自己的一席之地。餐饮业有个很大的特点，就是实体经营，没有地方吃喝，也算不上餐饮业。因而讨论到他的经营模式，主要的还是宣传与消费模式的演变。
