目 录
一、质量战略在企业发展中的重要意义·································3
二、企业如何进行有效的质量战略管理和规划···························4
（一）抓住人的要素·················································4
（二）管理好内部员工，打造一支优秀的队伍 ··························4
（三）管理者在现场管理中要做到的问题·······························5
三、如何提高企业质量管理的有效性···································5
（一）质量管理与经营管理···········································5
（二）质量管理贯穿全流程···········································6
（三）质量管理重在基础·············································6
四、企业在质量战略管理中存在的问题·································7
（一）缺少远见·····················································7
（二）没有重视以顾客为中心·········································7
（三）管理者的贡献不够·············································8
（四）培训目的不明确···············································8
（五）缺少成本和利润分析···········································8
（六）组织结构不适宜···············································8
（七）质量管理形成了自己的官僚机构·································9
五、如何解决这些问题···············································9
（一）提高企业管理者的水平·········································9
（二）企业要做到有规划有战略·······································9
（三）企业要认识到质量问题并不仅仅是管理的问题····················10
内 容 摘 要
质量的战略是企业质量的带全局性、长期性、根本性的谋期，是以质量的战略目标为核心，在对企业自身质量竞争条件，如所处的世界市场竞争环境及今后的发展趋势的正确预测的基础上制定的。其内容包括；战略指导思想、战略目标、战略步骤、战略重点、战略布局、战略对策与措施等战略决策。质量战略规划是以质量战略为前提制定的。它侧重于定量分析，是质量战略的延伸和具体化。质量战略管理是个过程。它包括:战略准备、战略制定、战略规划、战略实施四个
阶段。其中主要是依据战略规划制定战略计划和具体的项目计划组织实施。
关键词：质量战略、质量战略管理、战略规划、经营管理
