目录
摘要···························································3
关键词·························································3
正文···························································3
背景分析···················································3
产业结构软化与企业管理···································3
网络环境下的企业管理·····································3
二、企业管理模式内容及研究现状·································5
（一）企业管理内涵·············································5
（二）企业管理模式研究·········································5
三、企业管理创新···············································6
（一）企业管理创新含义·········································6
（二）创新的必要性·············································6
（三）企业管理创新现状·········································6
（四）创新途径·················································6
四、电子商务···················································7
（一）电子商务概念·············································7
（二）电子商务对经济的促进·····································8
（三）电子商务目前在企业管理中的应用···························8
（四）实例列举分析·············································9
五、电子商务电子商务环境下企业管理创新方法····················11
六、总结······················································14
参考文献······················································15
内 容 摘 要
随着网络技术的不断发展，电子商务在企业管理创新中扮演重要角色，是企业发展战略中不可缺少的关键一环。传统企业经营环境和经济贸易方式的变革，极大地冲击了企业的生产运作、经营管理。企业如何根据新时期新的商务方式的特点和要求，对现有的运作管理模式进行改造创新，适应市场环境的变化，实现企业的可持续发展，是个刻不容缓的议题。本文从深化改革产业结构软化的中国这一大时代背景出发，结合产业结构软化中企业所表现出的特征，具体探讨在企业管理信息化这一大趋势下，电子商务对企业管理创新的重要意义以及实际应用。
关键词：产业结构软化 企业管理 创新 电子商务在应用
