目 录
目录························································2
内容摘要····················································3
（一）企业文化的基础理论····································4
1.1 企业文化的定义········································4
1.2 企业文化的特征········································5
1.3 企业文化八大原则······································5
（二）企业文化的形成········································6
2.1 企业创始人或最高领导者造就了企业文化··················6
2.2 企业对重大历史进程的参与······························7
2.3 重大事件对企业文化的影响······························8
2.4 企业的员工创造了企业文化······························9
（三）企业文化的重要性·······································9
3.1 企业文化是企业的灵魂···································9
3.2 企业文化对企业竞争力会产生重大影响·····················10
3.3 企业文化能够提升企业战略管理能力·······················11
3.4 企业文化能够打造企业名牌文化，确保名牌之树常青·········11
（四）“一探” ·················································12
4.1 道——讲求经营之道·····································12
4.2 魂——是培育企业精神，企业精神是企业之魂···············13
4.3 形——是塑造企业形象···································13
（五）“二探” ··················································13
5.1 企业文化的核心（以“以人为本”为例）·······················13
5.2 企业文化的作用（以海航“中西合璧文化”为例）·············15
(六）“三探”——企业文化的建设目标和路径·······················18
6.1 明确目标················································18
6.2 形成氛围，产生监督力····································18
6.3 核心要围绕绩效文化······································19
6.4 要提供变革舞台（以“小天鹅集团”为例）·····················19
结束语·······················································20
答谢辞·······················································21
参考文献·····················································22
内 容 摘 要
企业文化的兴起时现代企业管理发展的一个新里程，是管理思想的一次革命。改革开放以来，我国商业企业文化的研究，从理论上与实践上取得了很大成绩，对建设我国特色社会主义建设和促进国民经济发展都起到了积极作用。
在商品经济的今天，企业要想发展并在竞争中立于不败之地，必须高度重视企业文化建设，充分发挥企业文化在市场竞争中的作用。
本文从企业文化的基础理论介绍入手，阐述了企业文化的形成、重要性及进行“三探究”，主要以海南航空的企业文化作为实证分析，指出商业企业的文化研究是企业成功的奠基石。
关键词：企业文化 三探究 建设 奠基石
