房地产市场状况及营销对策研究

内 容 摘 要

随着我国经济的发展，房地产行业已成为我国国民经济的重要产业支柱之一。对我国经济建设有着不可忽视的作用，房地产市场情况也备受群众的关注，整个房地产市场的竞争也日益明显。目前房地产市场的况也是备受广大人民群众的关注，从房价、供求不平衡、金融市场面临的风险、销售市场状况等问题都引起了政府和开发商的高度重视，在确保房地产市场稳健发展的情况下，房地产营销策略工作作为房地产营销的重要环节，研究房地产市场营销策略的创新工作，对推动房地产市场开发及经营有着重要作用，本文就房地产市场状况及营销策略进行讨论，得出有价值的结论。

[关键词]：房地产、房地产市场状况、问题、营销及策略

目       录

内容摘要 ···············································3

1.房地产行业············································5

1.1 房地产的发展背景··································5

1.2 房地产市场对中国经济的影响力······················5

2.房地产的市场状况······································6

2.1 房地产市场房价过高····························6

2.2 房地产市场供大于求的状况····························7

2.3 房地产市场两极化·······················8

2.4房地产行业金融风险状况····················9

2.5 销售市场分布状况·························10

3.房地产市场营销存在的问题······················11

4.房地产市场的营销对策··································12

4.1 市场定位策略····································12

4.2品牌营销策略········································12

4.3 价格营销策略······································13

4.4 人文服务营销························· 13

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