目录
一、企业文化的概念及作用·······················································································2
（一）企业文化的概念·······························································································2
（二）企业文化的作用·······························································································2
1、企业文化具有凝聚力的作用·············································································2
2、良好的企业文化具有引力用·············································································2
3、企业文化具有导向用·························································································2
4、企业文化具有激励用·························································································2
5、企业文化具有约束作用·····················································································2
6、企业文化具有竞争力作用·················································································3
二、目前企业文化管理的主要问题···········································································3
（一）民营企业文化的主要问题···············································································3
（二）国有企业文化的主要问题···············································································3
（三）用钱买来的速成企业文化···············································································4
三、企业文化管理要东西方文化相结合取长补短···················································4
（一）西方文化管理的特点·······················································································4
（二）东方文化管理的特点·······················································································4
（三）东西方结合取长补短·······················································································4
四、企业文化管理的实施···························································································5
（一）施仁政···············································································································5
（二）树义旗···············································································································5
（三）礼客户···············································································································5
（四）用人才···············································································································6
（五）誉天下···············································································································6
参考文献·······················································································································7
一、企业文化的概念和作用
（一）企业文化的概念
企业文化是指企业在社会主义市场经济的实践中，逐步形成的为全体员工所认同、遵守、带有本企业特色的价值观念。经营准则、经营作风、企业精神、道德规范、发展目标的总和。
企业文化是企业中形成的文化观念、历史传统、共同价值、道德规范、行为准则等企业的意识形态，企业领导者把文化的变化人的功能应用于企业，以解决现代企业管理中的问题，就有了企业文化。企业管理理论和企业文化管理理论都追求效益。但前者为追求效益而把人当作客体，后者为追求效益把文化概念自觉应用于企业，把具有丰富创造性的人作为管理理论的中心。这种指导思想反映到企业管理中去，就有了人们称之为企业文化的种种观念。
