企业现状分析及未来战略展望（房地产）--------论房地产企业发展概况
目录
第一章 引言·························································
第二章 房地产行业环境分析···········································
2.1房地产政治环境分析···············································
2.2房地产经济环境分析···············································
2.3房地产市场环境分析···············································
第三章 企业内部资源实力·············································
3.1品牌力价值·······················································
3.2产品力价值·······················································
3.3人力资源价值·····················································
第四章 存在的问题分析···············································
4.1开发周期，资金周转···············································
4.2企业发展及行业发展结合度·········································
第五章 企业未来的发展方向和侧重点···································
5.1企业未来的发展侧重重点···········································
5.1.1政治经济的研读··················································
5.1.2行业发展的研判··················································
5.2企业未来的发展方向················································
5.2.1提高融资途径，降低融资成本······································
5.2.2增强主营业务，做大经营版图······································
结论·································································
致谢·································································
参考文献·····························································
第一章引言
房地产业发展到现在已有20多年的时间历程，经历了多个政治政策以及经济政策周期，也见证了整个中国房地产发展的历史，房地业的发展也见证了中国经济的发展。房地业的发展到现在与国内的政治环境、经济环境、行业环境以及公司内部资源有着直接的作用以及紧密的联系，成为推动行业以企业发展的有力因素，当然在不同时期也会制约企业的发展，从而形成具有中国特色的房地产市场。
第二章 房地产行业环境分析
2.1房地产政治环境分析
房地产的发展与国内的政策环境精密链接，中国的房地产业发展经历了几轮起起伏伏，无不伴随政府政治政策的强制干预，2005年、2008年、2012年、以及现在的2017年。比如这一轮的市场发展与政治政策的关联度，2016年伊始伴随着政治政策层面开始对房地产市场进行正面调整：鼓励租售并举、居住证新政、限购限贷打开，鼓励农民工进城买房、放开二胎、商业可改为住房、以及部分城市以及地区发布重大城市规划等等信息大大刺激了沉睡
