目 录
一、我国服装业存在的问题•••••••••••••••••••••••••••••••••••••••••···········································2
（一）设计与产业脱节•••••••••••••••••••••••••••···············································2
（二）宏观失控,盲目发展,低水平延伸··································2
（三）工艺技术落后,人才匮乏，经营管理水平低·························2
（四）品牌竞争力差，产业链整合度低••••••••••••••••••••••••••••·································2
1、特征··························································2
2、内容结构······················································2
（五）与服装相关的行业，特别是面辅料同服装发展不相适应·············2
（六）标准体系不健全，应对技术性贸易壁垒意识，手段滞后·············3
（七）市场发育极不健全·············································3
二、我国服装产业的结构调整·········································3
（一）加强所有制结构调整，让国企退出服装业·························3
（二）优化企业结构，形成多种企业模式·······························3
（三）实施品牌战略，适应市场需求···································4
（四）调整产业结构，加速产业升级···································4
（五）培养市场化的设计师···········································5
（六）培育健康有序的服装营销市场···································5
参考文献••••••••••••••••••••••••••••••••••••••••••••••••••••••••···························································6
一、我国服装业存在的问题[ ]
（一）设计与产业脱节
1、我国服装出口一开始搞的就是出口加工型,即依靠来料、来样进行纯加工,而世界服装发达国家,如法国、意大利等走的是创新型、设计型的道路。2、在我国市场消费结构明显变化、设计师开始面对市场的同时,也存在着一种“小个体”的单枪匹马的弱势。一位设计师曾谈过,目前设计师在没有与企业、市场形成良好的互助互利关系的情况下,只能在谋得支持和资助时偶尔表演一下个人专长,大部分时间自己的想法只能束之高阁。
（二）宏观失控,盲目发展,低水平延伸
