目录
一、绪论·····························3
（一）选题背景··························3
（二）选题的目的与意义······················3
二、企业核心竞争力的特点与概述················· 3
（一）华为的简介·························3
（二）企业核心竞争力的特点及概述·················3
1、企业的核心竞争力的特点····················3
2、企业的核心竞争力的概述····················4
三、华为的核心竞争力······················ 4
（一）品牌战略························· 4
（二）企业文化······················ ··· 4
（三）人力资源开发···················· ··· 5
（四）自主创新······················ ··· 5
1、技术创新······················ ···· 5
2、管理创新······················ ··· · 5
3、制度创新······················ ···· 5
（五）营销策略···················· ····· 5
（六）组织制度与管理················· ····· 6
（七）核心价值观················· ······· 6
（八）售后服务················· ········ 6
四、如何提升企业的核心竞争力·········· ········ 6
（一）从企业发展角度着眼市场的需求进行技术创新· ········ 6
（二）从企业内部角度，要进行管理创与制度创新· ········· 6
（三）加强文化建设，全面提升企业的核心竞争力· ········· 6
五、结论················· ········ ···7
参考文献 ················· ········ ·· 7
绪论
（一）选题背景
1、在经济全球化的今天，企业与企业的竞争愈演愈烈，想要企业生存下去，就要提升竞争优势，提高内部素养，以自主创新为核心，以品牌效应为手段，全面提升核心竞争力，加强企业的人力资源的开发、加强技术、管理、制度的创新，加强企业的信息化建设，加强企业文化的学习。
