浙江步人袜业有限公司的品牌经营
摘要: 本文以浙江袜业有限公司的品牌经营为研究范围,以其在品牌经营中存在的问题为切入点,通过对存在问题的分析,提出了牢固树立品牌意识,加快开发步伐,实施组合营销,实行品牌维护,取得政府支持,法律帮助等品牌的培养和保护对策,以生产创品牌,以品牌促发展,使步人袜业更具特色,打造出更有知名度、美誉度的品牌。
关键词：步人袜业有限公司 品牌 战略
Abstract: This text with Socks industry limited company in Zhejiang of brand management for range of research, with it is in the brand the management existent problem for correspond a point, pass to the analysis which exists a problem, thus put forward firm set up brand consciousness, speed development step, the implement combines a marketing, carrying out a brand maintenance, government support, law help etc. brand of development and protection counterplan, create brand by production, develop by brand , make to tread a person's Socks industry to have special features more, create to have the brand of popularity, good reputation degree more.
Keyword: Brand Brand management Brand strategy
引 言
