我国企业战略管理的问题、成因及对策研究

摘  要

随着全球经济一体化进程的加快，市场竞争日趋激烈，市场环境更加复杂多变。综观国内外迅速发展壮大的企业与濒临破产的中小企业同时存在，两级分化十分明显。中小企业要在复杂多变的环境中谋求生产与发展，战略管理是必不可少的，为适应企业内外形势而作出的总体性规划。战略管理的正确与否，关系到企业在市场竞争中的衰与亡。它指明了企业在竞争环境中的生产态势和发展方向，从而决定了最重要的工作内容和竞争方式。

本文从战略管理的含义出发，对我国企业战略管理问题进行了系统分析，找出来当前企业存在的主要问题是缺乏战略意识，特别体现在战略管理、战略制定、战略实施和战略评价的具体实施中。最后提出了解决我国企业战略管理的新思路。

关键词：企业管理；战略；管理；对策

目  录

摘要················································································I

关键词··························································I

Abstract························································II

目录····························································III

绪论·····························································IV

一、战略管理的涵义···············································1

（一）定义·····················································1

（二）战略管理的重要性·········································1

二、我国企业战略管理存在的问题及其原因···························2

（一）缺乏长远的战略眼光、行为短期化···························2

（二）战略定位不当·············································2

（三）规划脱离实际，使得企业达不到战略目标·····················2

（四）战略实施与控制缺乏力度···································2

（五）员工素质良莠不齐·········································2

三、改善企业战略管理的对策·······································3

（一）树立战略意识，突破观念障碍·······························3

（二）提升企业家的管理能力·····································3

（三）优化企业制度和管理模式···································3

（四）加强企业的战略控制，建立完善的管理体系···················3

四、我国企业战略管理的出路及趋势·································4

结论·····························································5

参考文献·························································6