中文摘要
2016年度为短欠视频井喷式前进之元年。根据互联网络科技及数值科技之前进，网连接费用一块减低，短欠视频行业培养已经基础产生。“抖音”APP推出 和2016年度9月份，上线之初并且没导致很大之反响，它所在母公司“字节跳动” 并且没迫切成品之营销普及，而穿过天然行业之反映连续地去健全采用之规划 及性能，从优用户感受，把成品连续提升。
当前，行业内之短欠视频产品不可胜数，各式各样，但抖音及快手早已产生完二分天下之局势，巩固占市场份额。抖音具有5亿用户，日均活跃人口获得 1. 5亿，大批用户之涌入与此同时亦带给平台带给完考验，有之隐患亦逐步裸露出。 便我国平台而言，资料监管不力、版权纠葛、过分休闲化等疑难逐步带给用户带给 众多困扰；便全球平台而言，抖音成就走出国门，于国外发布国际版采用“Tik Tok”，风靡日韩、东南亚以及欧美行业。其平台初次用传媒之方式给别的国度开展文明导出，不过与此同时它前进亦有瓶颈，例如资料监管、采用资料规划之灵活机动、给他国文明习俗之尊敬等第全变成它进军全球行业之阻碍。
关键词：抖音APP,短视频，内容运营，盈利模式
Abstract
2016 is the first year that Short video appears spurt type development, on the basis of the development of Internet technology and digital technology, the cost of network access is reduced synchronously, short video market is cultivated basically take shape. The launch of the DOUYIN APP in September 2016 did not cause much initial reaction, and its parent company, bytedance, was not in a hurry to promote the product, instead, it is constantly improving the design, functionality, and user experience of the application and upgrading the product through a natural market response. At present, the market of short video products countless, diverse, but douyin and Kuaishou has been formed, a two-world situation, firmly occupy market share. Douyin has 500 million users, the average daily active number of 1. 500 million, a large number of users also brought the platform test, the existence of hidden dangers are gradually exposed. As far as domestic platforms are concerned, problems such as weak content regulation, copyright disputes and excessive entertainment have gradually brought many troubles to users. As far as international platforms are concerned, Douyin has successfully stepped out of the country and released an international version of "Tik Tok" overseas, swept Japan and South Korea, Southeast Asia and Europe and the United States market. For the first time, the platform will export culture to other countries in the form of media, but at the same time, there are bottlenecks in its development, for example, content supervision, application of content design in accordance with local conditions, respect for the cultural customs of other countries have become its resistance to enter the international market.
Keywords: Douyin APP, Short Video, content operations, Revenue Model
目录
第一章 绪论1
1.1研究背景及意义1
1.2国内外文献综述2
1.2.1国内外文献综述2
1.2.2国外文献综述2
1.3研究方法3
第二章 短视频的相关理论概述4
2.1短视频的概述4
2.2我国短视频平台发展的背景4
2.3短视频平台具备商业价值的理论支撑5
2.3.1社群经济5
2.3.2注意力经济6
2.3.3粉丝经济6
2.3.4长尾理论7
第三章 抖音APP的内容运营特点8
3.1抖音APP的产生与发展8
3.2抖音APP的内容运营8
3.2.1内容构成8
3.2.2平台直播为电商引流9
3.2.2竖屏原生视频广告模式10
3.3中外短视频发展脉络对比11
3.3.1国外短视频的发展11
3.3.2国内短视频的发展12
第四章 抖音APP内容运营的盈利模式分析14
第五章 抖音APP存在的问题16
5.1内容同质化16
5.2内容监管不力16
5.3版权意识缺失17
5.4算法与分发欠妥18
5.5弱链接社交19
第六章 抖音APP发展的对策建议20
6.1用户与平台齐创新20
6.2自律他律共治理20
6.3明确版权责任意识21
6.4“去中心化赋能”机制22
结论24
参考文献
