目 录
一、现阶段健康产业的发展·········································2
（一）国际发展现状···············································2
（二）国内发展现状··············································2
二、大环境分析···················································2
（一）人口环境分析···············································2
（二）政治环境分析···············································3
（三）经济环境分析···············································3
（四）文化环境分析···············································3
（五）科技环境分析···············································4
三、行业竞争·····················································4
（一）医药商品的数量·············································4
（二）医药商品的价格·············································4
（三）消费者的选择···············································5
四、结论·························································5
参考文献·························································6
一、现阶段健康产业的发展
（一）国际发展现状
保护健康、修复健康、促进健康的产品生产、服务提供及信息传播等活动总和成了大健康产业。它是包括医疗服务、医药产品、营养保健产品、医疗器械、休闲健康服务、健康咨询管理等多个与人类健康紧密相关的产业和服务领域。大健康产业不同于传统医疗产业发展模式，它从一种单一的救治模式转向了"防、治、养"一体化形式。从国际上看，在发达国家及地区，现代服务业里健康服务行业已成为重要组成部分，并且未来大健康产仍有较大增长空间，其中包括医疗
