网络时代传统媒体（报纸、广播、电视）的转型路径探析
目 录
第一章总 论····························································································3
1.1论文摘要·····························································································3
1.2论文目的·····························································································3
1.3论文意义·····························································································3
第二章网络时代催生新媒体
2.1 网络时代背景·······················································································3
2.2 互联网时代新媒体产业发展现状································································4
2.2.1 政策有支持·····················································································4
2.2.2 经济有动力·····················································································5
2.2.3 技术有突破·····················································································5
第三章传统媒体遭遇新闻传播形式的挑战·························································5
3.1新闻消费习惯改变与传统新闻理念的矛盾······················································5
3.2新型传播形式的特点················································································6
第四章 传统媒体得靠“融媒体”活起来······ ·················································6
4.1传统媒体的蜕变之势·····································································7
4.2传统媒体采编人员如何进化······························································7
4.3媒体更要了解受众 依靠内容圈粉大众·························································8
5.2融媒体下 锤炼媒体人的全能······································································9
第五章 以人民日报为例 看传统媒体的成功进化·················································9
5.1 《人民日报》拥抱新媒体 成功进化·····························································9
5.2组建工作室，完善新机制··········································································10
5.3抓重点项目，有内容有技术····································································10
第六章 结语························································································10
参考文献································································································11
第一章 总论
1.1论文摘要：
网络时代的信息技术在社会中已经深刻影响并改变人的生活，互联网与新媒体日益成为大家关注的焦点。网络时代，我们看见媒体传播也在依靠着互联网渗透到世界每个角落。其速度之惊人，范围之广意识到互联网到来的媒体传播革命，正在改变受众对媒体的接受方式和使用习惯。
当社会大众在互联网中用微博、微信、QQ、贴吧、论坛等互动媒介传播具有共同价值观、归属感的新闻内容，或者实效发生的事情时，媒体的角色也由官方的一方口径变成了全民自媒体时代。本论文将从网络时代促进互联网媒体诞生，传统的新媒体如何突破新媒体的冲击并形成自我的核心竞争力，确保在互联网环境下媒体正面内容及传播平台不可代替的一席之地。
