摘 要
本文首先探讨了跨文化交际、跨文化交际意识与跨文化交际能力三者的定义与关系；其次通过问卷调查，了解英语专业本科生跨文化交际能力的现状，以及他们对涉外导游工作中跨文化交际活动的认识，同时通过人物访谈和实地调研，整理廓清涉外导游在旅游活动中常见的跨文化交际障碍；然后分别从客观与主观两个方面探讨了英语专业本科生跨文化交际能力缺失的原因；最后分别从英语专业本科教学改革，以及学生自身素质的提升两个角度，提出如何提高跨文化交际能力，克服文化障碍，使有志从事涉外导游工作的英语专业本科毕业生提高自身就业竞争力。
关键词：英语专业本科生；涉外导游活动；跨文化交际；英语教学改革
ABSTRACT
This paper first explores the definitions of intercultural communication, intercultural communicative awareness, and intercultural communicative competence, and the relations among them. Secondly, it studies the current situation of the intercultural communicative competence of English major undergraduates, and their understanding about the intercultural communicative activities of foreign language tour guides through questionnaires. At the same time, through interview and investigation, it also elaborates the common intercultural communicative barriers in foreign language tour guides’ intercultural communicative activities. Thirdly, it explores the reasons why the English major undergraduates lack of intercultural communicative competence in the aspects of objective and subjective conditions. It finally proposes the ways to improve students’ intercultural communicative competence, and to overcome the cultural barriers in the aspects of the educational reform of English major, and the improvement of intercultural communicative competence. Thus it can help the English major undergraduates enhance their competitive competence who want to be foreign language tour guides.
Key words: English major undergraduate; foreign language tour guides; intercultural communication; English educational reform
Contents
1．Introduction 1
2. Relevant concepts 2
2.1 Language and culture 2
2.2 Culture and communication 4
2.3 Intercultural communication 5
3. Research and investigation 8
3.1 Questionnaire investigation 8
3.2 Interview 10
4. Reasons English major undergraduates lack intercultural communicative competence 12
4.1 Cultural barriers in communication between China and western countries 12
4.2 Deficits in major courses arrangement 16
4.3 Poor practical competence of English major undergraduates 17
5. Ways to improve intercultural communicative competence of English major undergraduates during foreign tourism activities 18
5.1 Overcome cultural barriers 18
5.2 Reform English major undergraduate education 21
5.3 Seek Society’s support 22
6．Conclusion 23
Acknowledgements 24
References 25
