摘 要
本文将首先界定体育广告语的定义和内涵以及国内外对其展开的研究概况，然后从体育广告语的文化来源几大要素出发来挖掘体育广告语与文化的关联，如文化本位思想，道德与科学，政治与宗教等要素进行阐述，再从体育广告语语言特点的角度对英汉体育广告语进行全面分析，大致从句法，词汇和修辞几点来分析，最后总结出体育广告语的功能及作用并指出其指导意义。
关键词：英汉体育广告语；文化来源；语言特点；功能
ABSTRACT
Firstly, this thesis will define the advertising slogans and introduce the studies about it both at home and abroad. Secondly, it will explore the relationship between sports language and culture from cultural source of advertising slogans, such as cultural standard thought, ethics and science, politics and religion. Thirdly, the thesis intends to conduct an overall analysis on English and Chinese advertising slogans from the perspective of linguistic features, namely, phonetics, vocabulary and figure of speech. Lastly, the thesis summarizes the function of advertising slogans as well as its instructive significance. The most important is that the thesis wants to find out more functions of sports advertising slogans, which can be valued by others in future.
Key words：English and Chinese sports advertising slogan; cultural source; linguistic features; function
Contents
1．Introduction 5
2. Definition and research of sports advertising slogans at home and abroad 6
2.1 Definition of sports advertising slogans 7
2.2 Research of sports advertising slogans home and abroad 7
3. Cultural source of sports advertising slogans 9
3.1 Cultural standard thought 9
3.2 Ethics and science 11
3.3 Politics and religion 12
4. Linguistic features of sports advertising slogans 14
4.1 Vocabulary 14
4.2 Syntax 16
4.3 Rhetoric 17
5．Function and significance of sports advertising slogans 18
6．Conclusion 20
Acknowledgements 22
References 23
