浅谈体育用品英语标语的特点--文献综述

A study of the characteritics of the English slogan of sports products

Research Background and Significance

Nowadays, with the increasing communication in the world and the acceleration of economic globalization, English advertising has found its way into people’s life. Besides, with the development of the globalization, the sport has become more and more popular among the world, too. the products of the sports not only plays the very important role in the economic field, but also shows the spirit, culture of the country. As is known, Any of the sports advertising has its own marketing goals and objectives that are made to stimulate the potential customers’desire to accept their products and service, and at the salne time, to assimilate the sportsmanship and the culture that is conveyed by this unique advertising. Here, the elements that should be examined are slogans, headlines, body copy,instructions. in this paper the author manily talks about the elment, slogan. Which can be said the most important elemnts in English sports advertising. So how to understand, assess and create sports English advertising slogan is a great challenge to most of us. Good sport advertising slogan can make the consumers understand the culture and spirit represented by the products better so as to have the desires to buy the sport products and accept the services.