Contents
Abstract………………………………………………………………………………I
Key Words……………………………………………………………………………I
摘要 ……..............................…..................…......…………............……..................II
关键词……......……………………………………………………………………….II
Introduction……………………………………………………………………….…...1
I. The General Situations and Functions of Corporate Culture…………..…...….……3
A. The Definition………………………………………………………………...3
B. Introduction of the Conception ….....................................................................3
C. The Main Functions…………………………………………………………...4
II.The Effects of Traditional Culture to Corporate Culture............................................5
A. The Different Traditional Cultures…………………………………………....5
B. The Uniqueness of Corporate Culture………………………………………...6
III. The Utmost Importance of Corporate Spirit………………….……….…………. 7
The Relationship Between Enterprises and Employees……………….……....7
B. The Significance of Entrepreneurs Spirit……………………….……...............8
C. The Excellent Corporate Spirit..................................................................…....10
IV. The Positive Image and Famous Brand……………….……………………….…12
The Necessity of Corporate Image……………………..…………..………...12
The Construction of Famous Brand……………………………………….....12
Suggestions to Enterprises……………………………………….……..…....14
Conclusion………………………………………………………………….………...16
Acknowledgements…………………………………………………………….…….17
Bibliography……………………………………………………………………….....18
Abstract
With the economic development, the enterprises competition is increasingly intense. In the modern economic condition, Chinese culture circles and business circles research on corporate culture more deeply. Among them, the famous researcher Wang Jipeng wrote in his works Enterprise Culture Philosophy System Construction Practice,“Enterprise culture is the core of enterprise, it’s the impetus, which pushes forward the enterprise development.” In the paper, the author holds that Chinese enterprises must attach attention to the construction of corporate culture in order to develop successfully. This paper expounds important functions of corporate culture for enterprises’ great development, and the profound of traditional culture on the forming of corporate culture. The paper also demonstrates that corporate spirit is the essence of the management; and the corporate image is the appearance of enterprises both of which interact and integrate inside and outside to form an excellent corporation. The excellent corporate culture of great resistance can promote enterprises’ development in practical operation, and distinguished performance.
Key Words
Corporate culture; corporate spirit; corporate image; corporate management
