摘 要
随着现代人们生活水平的提高和人们生活方式的改变，人们的生活节奏越来越快，人们在社会生活中的对效率的要求也越来越高。这时洋快餐进入了我们的生活,影响着我们的生活习惯，改变着我们对于中国传统饮食观念的理解，在更大的程度上形成了对于中国传统饮食文化的一种冲击。近几年来,洋快餐迅猛发展,给中国饮食文化及社会文化带来了巨大的影响。它危害着人们的身心健康,改变着人们的饮食观念,更最大程度的影响着中国的传统饮食文化,但是我们也不能忽略洋快餐对中国社会的贡献及给中国市场带来的新的经营策略,因此,我们应该结合洋快餐经营和管理的优点及中国饮食口味和健康的优点,借取他国文化,大力发展适合中国人自己的中式快餐。
关键词
洋快餐，饮食文化，饮食观念，市场经营策略，中式快餐
Abstract
The living standard of people in the modern time is improving. They are altering their life styles. With the pace speeding up, people demand more and more in efficiency. Foreign fast food has entered our life, affecting our living habits, converting our understanding of traditional beliefs on diet. To a great extent, it has become a powerful rival to Chinese traditional food culture. In the past few years, foreign fast food develops at an impetuous speed, which brought about great impact on Chinese food culture and society. Foreign fast food has endangered people health. At the same time, it has made great contributions to Chinese marketing strategies. To exploit suitable Chinese fast food, it is practical to make good use of advantages of both foreign fast food and Chinese diet.
Key Words
Foreign fast food; food culture; food idea; marketing strategy; Chinese fast food
目 录
摘要…………………………………………………………………………………Ⅰ
Abstract ………………………………………………………………………………Ⅱ
绪论…………………………………………………………………………………….2
1. 四种洋快餐 ………………………………………………………………………...3
1.1 基本情况 …………………………………………………………………….....3
1.2 发展状况 …………………………………………………………………….....3
1.3 迅猛发展的原因 ……………………………………………………………......4
2. 洋快餐给中国饮食文化带来的影响 ……………………………………………...4
2.1 洋快餐给中国人民身心健康带来的影响 …………………………………….........4
2.2 洋快餐对中国人民饮食观念的影响 ………………………………………..........5
2.3 洋快餐对中国饮食文化的影响 …………………………………………….........6
2.4 洋快餐给中国市场经营策略带来的影响 …………………………………….........7
3. 发展适合中国人自己的快餐文化 ………………………………………………...7
结语 ……………………………………………………………………………………9
参考文献 ……………………………………………………………………………...10
致谢 …………………………………………………………………………………...11
