摘 要
中国加入WTO后，人们对市场竞争的关注程度不断加深。企业间已由简单的产品竞争转向企业管理和企业文化竞争。企业文化已成为未来企业的核心竞争力。
然而，日常生活中人们很少能清醒地意识到文化的存在。这就像我们生活在空气中，生活得非常自在，并没有意识到周围环境——空气的存在一样。这种感觉和意识的欠缺是显而易见的。原因是我们很少能有亲身比较的机会，所以也常常忽略它。本文主要立足于实际，对企业文化的作用和重要性进行探讨，让读者意识到没有企业文化的企业是不完美的企业也是生命力不长的企业，企业要长远发展必须有自己独特的企业文化来带动企业及员工的积极性，通过企业文化让员工相信企业，让外界认识企业，才能使之立为不败之地。
本论文分为五章，第一章阐述企业文化的概念和特点，让读者首先认识企业文化。第二章分述企业文化的五大功能。第三章着重论述企业文化推动企业提高核心竞争力。第四章则围绕如何提高企业文化进行论证分析。第五章提及了一些企业文化中应注意的问题，最后一部分为结论。
关键词
企业文化；企业生命力；核心竞争力
Abstract
Since China’s entry to WTO, people’s concern over the market competition has been increasingly deepening. The competition among enterprises has shifted from products to enterprise management and corporate culture, and corporate culture has become the core competitiveness of future enterprises.
However, people are less conscious of corporate culture in the daily life. It seems that we are living in the sky comfortably and happily unaware of the existence of air – the ambient environment. The lack of such feeling and consciousness is self-evident as we have few chances to experience it by ourselves. This essay mainly discusses the importance and functions of corporate culture with a view to making the readers aware that an enterprise without corporate culture is imperfect and short. If an enterprise hopes to achieve long-term development, it must have a unique corporate culture of its own to promote the enthusiasm of the enterprise and all the employees, make them believe it through the corporate culture, and at the same time, let others recognize it. Under these circumstances it will become stronger and stronger.
This paper is divided into six parts. Part I expounds the definition of corporate culture and its characteristics. Part II defines the functions of corporate culture respectively. Part III mainly discusses how corporate culture boosts enterprise core competitiveness. Part IV analyses how to improve corporate culture, Part V discusses some problems needing attention, and the last part is conclusion.
Key Words
Corporate culture; enterprise vitality; core competitiveness
目 录
摘 要……………………………………………………………………………………Ⅰ
Abstract …………………………………………………………………………………Ⅱ
引言…………………………………………………………………………………………1
一、企业文化相关概述……………………………………………………………………2
（一）企业文化概念……………………………………………………………………… 2
（二）企业文化的特征…………………………………………………………………… 2
二、企业文化的五大功能………………………………………………………………… 3
(一)企业文化形成团队精神建设的凝聚力 ………………………………………………3
(二)企业文化形成新兴的激励力 ………………………………………………………3
(三)企业文化形成行为规范，内在约束力…………………………………………………4
(四)企业文化形成企业灵魂导向力 ………………………………………………………4
(五)企业文化形成企业形象塑造扩张力 …………………………………………………5
三、企业文化推动企业提高核心竞争力………………………………………………6
（一）以技术创新为核心…………………………………………………………………6
（二）以信息化为动力…………………………………………………………………7
（三）以争创名牌为手段…………………………………………………………………7
（四）以企业文化为后盾…………………………………………………………………8
四、如何有效提高企业文化……………………………………………………………10
（一）运用能力概念变革企业文化 ……………………………………………………10
（二）利用技术改变企业文化 …………………………………………………………10
（三）利用远景规划和企业理念创造企业文化 …………………………………………10
五、企业文化中应注意的几个问题 …………………………………………………11
（一）创新企业文化 ……………………………………………………………………11
（二）“引进来 走出去”战略……………………………………………………………12
（三）发展企业把握有效时机 …………………………………………………………12
结论 ……………………………………………………………………………………14
参考文献…………………………………………………………………………………15
致谢 ………………………………………………………………………………………16
