题目（英文） The Impacts of Eastern and Western Cultural Differences on International Business Negotiations
题目（中文） 中西方文化差异对国际商务谈判的影响
Abstract
With the development of economic globalization, international trade is more and more frequent. International business negotiations can hardly be avoided if you want to make approaches to foreigners and do a good job in every business. At this time, cultural differences may cause unnecessary misunderstanding that directly affect the actual results of the business activities. Accordingly，understanding the different countries’ negotiation habit，exploring the international business negotiation from the perspective of culture and analyzing national business process and the negotiation style of international business is of great advantage to enhance Eastern businessman's competitiveness in international trade. Based on this, this article starts from the concept and the development of cultural differences and international business, analyzing the influence of different cultures in international business negotiations.
Keywords Cultural difference; International Business Negotiations; Influence；Strategies
Contents
Abstract I
Contents I
Introduction II
1 Overview of International Business Negotiation 1
2. Different representations between The East and West in international negotiations 2
3 Effects of Eastern and Western Cultural Differences on International Business Negotiations 3
3.1 The differences in language and mode of communication 3
3.2 Differences in values 4
3.3 The difference of mode of thinking 4
3.4 Differences in ethical and legal concept 5
4 Conclusion 7
References 8
