目 录
一、市场分析
（一）公司简介·····················································1
（二）行业发展状况·················································1
二、环境分析
（一）宏观环境分析·················································2
（二）微观环境分析·················································4
三、SWOT分析
（一）优势分析·····················································5
（二）劣势分析·····················································5
（三）机会分析·····················································5
（四）威胁分析·····················································6
四、STP分析
（一) 市场细分·····················································6
（二）目标市场·····················································7
（三）市场定位·····················································7
五、营销策略
（一）产品策略·····················································7
（二）价格策略·····················································7
（三）渠道策略·····················································8
（四）促销策略·····················································8
六、结束语·························································9
参考文献···························································10
附录·······························································11
武义清水湾沁温泉旅游度假区市场推广策划方案
摘 要：本文采用了市场分析、环境分析、SWOT分析、STP分析、营销策略等方法，对武义清水湾沁温泉旅游度假区内外部环境全面分析，提出市场推广的策划方案，提高武义清水湾沁温泉旅游度假在市场上的品牌和效益。
关键词：清水湾；温泉旅游；SWOT分析
