目 录
一、我国零售业的发展现状
（一）我国零售业的发展优势：·····················3
1、发展快，市场多样化；·····················3
2、分布广，遍及农村等各个角落。·················3
（二）我国零售业存在的问题：······················3
1、规模小，成本高；·······················3
2、管理水平低，购物舒适化程度有待提高。···············3
二、外国零售业在我国的发展优势······················4
1、新型商业模式，如：超市、便利店，品牌专柜等；·········4
2、连锁经营模式；·························4
3、本土化经营；·························4
三、外国零售业的进入对我国零售业的影响···············4
（一）弥补国内商业建设资金不足；···················4
（二）有助于提高我国零售业销售管理水平；··············4
（三）打破了原有的销售结构；·······················4
四、应对之策 4
（一）保持特色经营，发挥本土化优势战略；·················5
（二）实行自有品牌经营策略；·······················5
（三）促进国际化经营，提高国际竞争力；······················5
（四）优化经营理念，提高管理水平；·····················5
（五）加大国家扶持力度，加强政府法律支持；················5
五、总结·······························5
六、参考文献································6
中国自古便是贸易大国，在漫长的零售业发展过程中，中国零售业也有自己的文化特色。但是随着经济的发展，国内零售业全面开放，外资开始被允许开设全资商业企业，并由沿海地区步步深入内陆大个大小城市，甚至是一些经济较为发达城镇。还有一些大型外资零售业已组件形成了一定的销售网络规模，并有进一步拓展中国市场的趋势。接下来我便要谈谈我所了解的我国零售业现状及外国零售商在我国的发展状况，各自都有哪些优势，
