摘要：随着对外开放的不断深入，市场竞争日趋激烈，外国零售商业业对我国零售业的影响和冲击日益增强，而如何改善我国零售业被“压”的状况已然成为市场健康发展的需要。本文通过对中国零售业进行分析考察，并对内外国零售业企业的优劣势进行的对比，从而提出从零售业规模、核心竞争力、经营业态、营销策略等七个方面来应对外资零售业给我国零售业带来的挑战。
关键词：外国零售业；中国零售业；影响；对策分析
目 录
引言····································································4
一、外国零售业进入我国的零售业及其发展状况··································4
（一）外国零售业对我国零售业的消极影响·································6
1、国内零售商的获利受损··········································6
2、我国零售业的经营受到打压······································6
(二) 外国零售业对我国零售业的积极影响·································7
1、我国的零售业态不断扩大········································7
2、加深了我国零售业对规模化和现代化的认识························7
3、弥补了零售业建设资金的不足····································7
4、带来了国外的先进技术和管理方式································8
5、满足了我国居民的多样化消费需求································8
（三） 外国零售业对我国零售业的其他方面影响·····························8
二、我国零售业应对外国零售业挑战的对策······································8
（一）尽快转变观念 , 真正做到“永观第一” ······························8
（二）以规模性整合达到规模性营销········································8
（三）应用信息技术，加强供应链管理······································9
（四）整合流通渠道······················································9
（五）培育核心竞争力····················································9
（六）重新进行市场定位··················································9
（七）重视品牌效应······················································10
三、总结····································································10
四、参考文献································································10
