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浅谈非遗产品的发展问题

浅谈非遗产品的发展问题
上传会员: panmeizi
提交日期: 2015-12-25 09:58:52
文档分类: 市场营销
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浅谈非遗产品的发展问题
   目录
一、非遗产品发展要面对的问题·····································3
(一)、地域性时代性局限“非遗”生产面临隐忧······················3
(二)、费时费力效率低手艺行业无收益······························3
(三)、社会风气轻浮手艺传承难收徒································3
二、问题的原因于分析·············································3
(一)、市场的需求与供给··········································3
(二)、营销方式的影响············································4 (三)、定价方面的因素············································4
三、如何发展非遗文化与产品·······································4
(一)、产品质量高于效率··········································4
(二)、非遗旅游··················································4
(三)、新的营销方式··············································5
参考文献·························································7


一、非遗产品发展需要面对的问题
(一)地域性时代性局限“非遗”生产面临隐忧
这些年除了例如烹饪技艺、陶瓷烧制技艺等于生活有社会发展中常用到的“非遗”传统技艺得到了飞速的发展以外,其他原本相当红火但日常不太用到的“非遗”传统技艺都遇到了这样的问题。例如开炉铸剑于晚清年间的沈广隆剑铺、四

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