目录
目录·············································1
网络营销的概念和特点·························2
网络营销的概念·······························2
网络营销的特点····························2
中小企业特征········································2
中小企业的定义····························2
中小企业目前的市场规模····················2
中小企业对市场经济的重要性················3
中小企业的营销现状分析与开展网络营销的必要性·······3
中小企业的现状····························3
中小企业营销现状分析······················3
中小企业的网络营销现状····················4
开展网络营销对中小企业营销的有利因素·········5
中小企业在开展网络营销过程中面临的问题、机遇与挑战····5
中小企业在开展网络营销过程中面临的问题········5
中小企业在开展网络营销过程中面临的机遇········6
中小企业在开展网络营销过程中面临的挑战········6
结论语·········································6
参考文献·····································7
一、网络营销的概念和特点
1、网络营销的概念
网络营销销是建立在互联网基础上，以营销型页面为载体发布产品
信息，由营销人员利用专业的网络营销工具，面向广大网民开展一系列营销活动的新型营销方式。其主要特点是成本低、效率高、效果好。
