目 录
一、引言·····························1
二、互联网+时代的市场营销的现状··················1
（一）互联网+市场营销的几种方式··················1
1.搜索引擎竞价推广·······················1
2.第三方平台广告营销······················1
3.电子邮件推广营销·······················1
4.建设企业相关网站·······················2
（二）互联网+市场营销环境对企业的影响···············2
1.产品理念变化·························2
2.营销方式变化·························2
3.口碑重要度变化························2
三、传统市场营销与互联网+时代的市场营销的对比分析·········2
（一）传统市场营销的不足······················2
1.营销体系效率较低·······················2
2.营销模式比较落伍·······················2
3.营销空间受地域限制······················3
（二）互联网+时代下市场营销的优势···················3
1.信息传播高效透明·······················3
2.营销流程简化·························3
3.降低企业成本·························3
4.营销市场更大、更自由·····················3
四、互联网+时代的市场营销方式的创新··················3
（一）向定制化营销模式发展·····················3
（二）利用直播、短视频进行企业网络营销···············4
（三）利用微信公众平台进行企业网络营销···············4
（四）智能推荐营销·························4五、结论······························4
摘要：随着社会的发展，互联网技术也在不断进行着发展，互联网已经渗透进了社会生活的各个角落。互联网对传统企业、传统市场营销方式造成了巨大的冲击，企业市场营销工作面临着新的形势和挑战，这也使得很多企业将互联网和市场营销结合起来。事实证明，许多大型企业已开始运用互联网+市场营销的方式，并取得较高的企业的经济效益与社会竞争力。未来企业要想不被淘汰、做大做强，必须要拥有互联网+市场营销的手段，并且必须进行营销模式的改革创新。
关键词：互联网+；企业；市场营销；营销创新
