目 录
一、储蓄存款的现状····················································2
(一)现有银行经营机制限制了储蓄在公平的竞争中求发展················2
(二)没有理顺的货币价格、利率制约银行储蓄与各种金融商品的平等竞争··3
(三)政策决定发展,发展决定银行储蓄的增减··························3
二、当前存款组织工作的难点············································4
(一)宏观政策调整对存款的影响······································4
(二)同行业竞争对存款的冲击········································4
(三)企业集资和民间借贷对存款的分割································4
(四)资金渠道的改变对存款的分流····································4
(五)行之有效的营销手段欠缺········································4
(六)网点临柜人员紧缺,制约着存款业务市场的发展····················5
(七)存款波动性大,给完成存款任务带来了不稳定因素··················5
(八)对公存款拓展难度日益增大······································5
三、加大存款组织工作力度的措施·········································5
(一)提高思想认识,树立科学的存款拓展观念···························5
(二)坚持优质服务,树立良好品牌形象·································6
(三)加强大客户关系维护工作·········································6
(四)完善内部考核机制,调动全员工作积极性···························6
(五)创新存款品种,满足客户需求·····································6
(六)加强基层网点自助存取款机的投入力度·····························7
(七)加快电子化建设步伐·············································7
(八)加强宣传工作···················································7
总结····································································7
参考文献·································································8
论银行组织存款策略
[摘要] 对于银行金融服务机构来说,吸收有效的存款是开展业务,获得自身发展的前提和保障,只有开展有效的存款业务,才能夯实工作的基础。然而,面对当前多变的经济和金融形势,既要经受整体经济环境带来的严峻考验,同时也要应对日益激烈的金融竞争,如何使基层网点发挥自身优势抢占存款市场,开辟负债业务增长的新路径,是需要科学分析、理性面对的重要课题。
关键词:存款业务 现状 发展 对策