目 录
企业灵魂---人力资源部···········································3二、招聘申请和工作说明书···········································3三、招聘渠道和方式的选择···········································4
（一）内部招聘··················································5
（二）内部选拔的两个弊端········································5
（三）外发布招聘信息············································5
（四）针对不同人才的招聘渠道····································5四、招聘成本控制····················································6
（一）确定招聘需求··············································7
（二）选用适当的招聘方式········································8
（三）规范招聘流程··············································8
（四）培训效果的优化···········································10
（五）建立科学的选拔标准·······································11
（六）完善招聘质量考核体系·····································11五、以蒙牛公司为依托现状分析·······································12
（一）融合企业文化的人员聘用···································13
（二）融合企业文化的人员培训···································13
（三）融合企业文化的人员绩效管理·······························15
（四）融合企业文化的人员激励···································15
（五）结语·····················································16六、结束语························································17
内 容 摘 要
在现代市场经济条件下，企业之间的竞争，无论是管理的竞争还是科技、资源、财金等的竞争，归根结底还是人才的竞争，如何吸引、留住人才，使企业的人力资本发挥最大的功效，成为了现代企业的重要命题之一。本文从人力资源的角度评价研究企业招聘效果，并融合市场营销、管理学、成本会计、金融学、西方经济学等理念进行多方位研究，视薪酬等为招聘的“核心产品”，将定价、促销策略、营销渠道、“以顾客为中心”等理念贯穿于人力资源招聘活动中，使企业的人力资源招聘工作多元化，促进企业人力资源管理与招聘的发展
关键词：人力资源管理 成本控制 现代管理理论 创业板市场 招聘效果
