目 录
引言··························································1
微信简介······················································1
微信定义·····················································1
微信营销特点·················································1
微信对电子商务的影响·········································2
电子商务微信营销过程中存在的问题······························2
针对电子商务微信营销问题提出的对策····························4
微信营销的优势················································5
用户多 潜在客户庞大··········································5
营销成本低廉·················································5
搜搜附近的人·················································5
营销方式灵活多样·············································6
营销信息到达快 ··············································6
独特的语音优势···············································6
奇特的漂流瓶·················································6
给力的扫一扫二维码···········································7
最近新增的“小程序”··········································7
促进微信营销发展的应对措施··································7
六、促进微信营销发展的应对措施····································7
（1）信息内容实事求是·············································8
（2）坚持适度原则·················································8
（3）提高用户参与体验感···········································8
（4）重视微信营销的开展···········································8
（5）规范网络安全措施，完善法律法规·······························8
七、微信营销的发展前景············································9
微信的潜力···················································9
微信新生活···················································9
微信银行的普及···············································9
微平台 微时代···············································9
结论·····························································11
参考文献·························································13
一、引 言
微信在最初的内部名称为“微邮件”，由QQmail团队发起，在微邮件策划过程中，Kik横空出世，无线数字网络短信成为热点，国内创业团队开始跟进，因此微信应运而生。微信是腾讯基于QQ强大客户群而新开发的一款移动社交工具。伴随着腾讯微信的发布，不仅开启了语音短信的新纪元，并且提供了一个新型的网络社交平台。微信凭借强关系的社交平台，吸引了众多用户，短短几年期间已经达到6亿注册量，热度还在持续。微信的出现完善了移动社交的发展，为用户提供了方便，逐渐成为人们社交生活中必不可少的一部分，语音聊天、视频，朋友圈分享等方式丰富了用户的社交生活。
微信营销成为网络经济时代另一个创新的营销模式，电商们逐渐认识到微信营销拥有广阔的发展前景，并且建立了基于微信系统的营销平台，拓展了营销渠道。腾讯借鉴了微博的营销模式，建立了微信公众平台，商家可以通过公众平台直接与终端用户实时交流，借助其强大的推送功能进行微信营销，而达到低成本宣传，提高品牌知名度的目的。
