目 录
内容摘要························································1
一、历史上的市场营销与现代市场营销概念··························2
二、中小企业的营销环境特点······································3
三、中小企业营销渠道建设与管理··································4
结束语··························································6
答谢词··························································7
参考文献························································8
内 容 摘 要
中小企业在社会经济中的作用日趋显著，根据中小企业所处营销环境，分析指出，随着生产技术水平的发展，市场竞争日趋激烈，直接导致需求主导型的现代市场营销经营观的产生并在营销渠道建设与管理中存在的主要问题，并提出相应的措施。
关键词：市场营销 需求 竞争 中小企业 营销环境
