目 录
内容摘要············································2
我国企业年金业务的发展历史、现状与发展前景··········3
我国企业年金的发展历史与现状····················3
存在的问题······································4
我国企业年金的发展前景··························4
保险公司在企业年金市场中的竞争优势··················5
多样化的产品铸造了其独特的产品优势·············5
专业的精算人才打造了强大的技术优势·············5
成熟的销售渠道为销售提供保证···················6
资产负债匹配强化了其管理优势···················6
服务方式灵活增强业务优势·······················6
先进的账户管理提供灵活方便快捷的服务优势·······7
审慎监管确保安全的双赢经营的优势···············7
综合保障优势···································7
人寿保险公司在企业年金市场中的地位··················7
作为受托人经营管理企业年金·······················7
作为企业年金的账户管理人·························8
作为企业年金基金的投资管理人·····················8
发挥寿险公司在企业年金市场中作用的几点建议··········9
强化产品开发设计，提高产品的灵活性·············10
加速自身现代企业制度的建设步伐··················10
加速人才的培养和对企业年金理论的研究············10
拓展和巩固客户资源，打造公司品牌················11
提供企业年金的综合增值服务······················11
参考书目························································12
内 容 摘 要
我国企业年金的发展还处于初级阶段，还存在许多问题，但其有着巨大的发展空间，这对保险公司来说是机遇也是挑战，所以人寿保险公司应发挥自身占有的优势找准自己的位置，积极主动参与市场竞争，才能在我国企业年金市场的发展中找到新的利润增长点。
