论保险企业文化的建设

内容摘要·····························································3

一、保险企业文化及其功能··············································4

（一）企业文化具有导向功能·········································4

（二）凝聚功能·····················································5

（三）激励功能·····················································5

二、我国保险企业文化建设现状及其存在的问题···························5

（一）促进经济和谐发展·············································6

（二）促进人民生活和谐·············································6

（三）促进金融市场和谐·············································6

（四）促进社会和谐运转·············································6

三、保险企业文化建设的几点建议·······································9

（一）创建保险企业文化必须立足于业务又快又好地发展·················9

（二）创建保险企业文化必须加快诚信建设，树立良好的社会形象·········9

（三）创建保险企业文化应坚持以客户为基础···························10

（四）创建保险企业文化应贯彻“以人为本”的经营理念·················11

参考文献·····························································12

论保险企业文化的建设

内容摘要：随着对外开放进一步深入，保险市场竞争进一步加剧，从低层次的价格竞争逐步转向更高层次的服务竞争。保险行业作为特殊的金融服务行业，服务有着特殊的重要性。所以，通过服务打造竞争优势，铸就核心竞争能力是势所必然，规律使然的明智选择。而核心竞争力的基础，是保险企业的文化建设。企业文化建设，应以人为本；诚信作为立业之基；创新作为发展动力；客户满意作为目标；和谐作为永续基础。带头规范经营，自觉维护保险市场秩序、内强素质、外树形象、致力打造特色的企业文化，则是保险企业文化建设的总体方向和目标。并以此作为推动力，最终实现保险企业各项战略目标。

    关键词：保险、保险公司、企业文化