目 录
前言·······························································1
一 电子商务··························································1
（一）什么是电子商务················································1
（二）电子商务的类型 ··············································1
（三）电子商务的特点···············································2
（四）电子商务带来的企业变革········································2
1.电子商务的发展给企业带来的机遇 ·······························2
2.电子商务条件下的企业变革······································3
3.发展电子商务是企业生存与发展的要求.............................4
4.电子商务管理在实战中的应用....................................4
二 、电子商务与企业管理的创新·········································4
(一)企业组织管理的创新 ···········································4
1.企业组织结构转型··············································5
⑴传统组织结构的局限性·······································5
⑵电子商务的发展对企业组织结构变革的要求····················5
⑶.电子商务下企业组织结构转型的思路···························5
2.企业财务管理的变革············································6
⑴企业从封闭式财务管理走向开放式财务管理······················6
⑵.企业从静态财务管理走向动态财务管理·························6
⑶.企业财务管理从经验性财务管理向理性财务管理转变·············6
3.企业文化重塑···················································6
⑴.电子商务对企业文化的冲击···································7
⑵.企业文化重塑的内容·········································7
⑶.电子商务条件下企业文化重塑需注意的问题·····················7
4.企业人力资源管理创新············································8
⑴.电子商务环境下的人力资源变革·······························8
⑵.电子商务条件下的企业人力资源管理策略························8
(二)、企业运营管理的创新············································9
1.企业物流管理的创新···············································9
2.企业供应链管理创新···············································10
3.企业营销管理创新·················································11
企业发展电子商务的应对措施·······································13
参考文献·····························································14
摘要
以网络和计算机为代表的信息技术的迅猛发展，带动了一次新的世界性生产方式、经济结构和消费结构的重大变革，有力的推动着社会生产力的发展和进步，促进现代社会进入电子化、数字化的网络经济时代。
随着网络信息技术的不断进步和信息资源的开发利用而产生和发展起来的电子商务，作为网络经济时代的一种主流商务方式，带来了传统企业经营环境和经济贸易方式的变革，极大地冲击了企业的生产运作、经营管理。在电子商务环境下，企业如何根据新时期新的商务方式的特点和要求，对现有的运作管理模式进行改革创新，从而不断适应市场环境的变化，实现企业的持续稳定发展，是任何企业都必须认真对待的重要问题。
适应信息技术的发展潮流，进行电子商务环境下企业运作规律和管理思想的创新研究，帮助企业开展和逐步完善电子商务，实现企业科持续发展，是本文的研究目的。
本文采用多种方式，分析论述了电子商务的基本概念和形式，企业在电子商务环境下的变革。重点研究了在电子商务环境下，企业的组织结构、营销管理、财务管理和企业文化等的变革创新，并结合电子商务实践探讨了我国企业现阶段开展电子商务存在的问题和对策，指出企业的发展，企业的变革和企业管理创新势在必行。
关键词：电子商务 企业管理 创新
