目 录
名牌与名牌战略·····································3
二．企业实施品牌战略的意义·······························3
1.名牌战略可以树立良好的企业形象·····················3
2．名牌战略可以促进产品销售··························3
3．名牌战略可以提高员工向心力························4
4．名牌战略有助于提高经济效益························4
5．名牌战略是区域经济发展的龙头······················4
三．我国企业实施策略·····································4
1．企业领导者首先要树立名牌意识······················4
2．质量是企业的生命线，更是创名牌的突破口············5
3．注意提高服务质量··································6
4．重视广告的宣传····································7
5．增强法律意识，学会自我保护························7
6．以市场为导向，不断进行产品创新····················8
四．结束语···············································9
参考文献················································10
内 容 摘 要
名牌战略,是当前我国企业界面临的一个重大课题.创立一个名牌,往往要经过几十年甚至上百年的妥善经营和维护。而如何独辟蹊径,在短时间内创一个名牌确实有其值得研究和探讨的地方。本文结合当今我国企业界和市场的现状，对我国企业名牌战略及其内涵进行了分析，对我国企业如何实施名牌战略之策略进行了阐述.
关键词：名牌；名牌战略
