大学生创业商业模式创新研究
内 容 摘 要
党的十九大会议举行后，我国进一步提升了大学生创业创新工作的关注力度，这也使得各大高校积极开展大学生创业创新研究课程，可是如何快速，准确提高大学生创业创新能力也是我们需要深入考虑的问题。商业模式的创新是在近几年兴于西方，近几年传入我国，并在国内引起人们的广泛关注。本文从商业模式创新的发展和构成，大学生创业的基本情况，大学生创业商业模式创新的方法来探讨和研究以帮助大学生自主创业，选择适合自己的模式，选择适合自己的项目。
【关键词】大学生创业；商业模式；创新
目 录
前言·······························································4
1.大学生创业的基本情况·············································5
1.1大学生创业的可行性············································5
1.2大学生自主创业所面临的问题····································6
2.商业模式的含义···················································6
2.1什么是商业模式················································6
2.2商业模式的意义················································6
2.3商业模式的具体方式············································7
2.4大学生创业商业模式············································7
3.大学生创业商业模式创新的理论特征·································8
3.1开放性························································8
3.2系统性························································8
3.3持久性························································8
大学生创业商业模式创新遇到的问题·································8
4.1大学生创业综合素质薄弱········································9
4.2大学生自主创业意识薄弱········································9
4.3项目设计和选择，也有许多缺陷···································9
4.4大学生创业选择项目缺乏理性···································10
大学生创业商业模式创新的方法····································10
5.1技术型创业模式·············································10
5.2资本型创业模式·············································11
5.3服务型创业模式·············································11
5.4生活服务型创业模式·········································12
5.5季节型创业模式·············································12
5.6微商创业模式···············································12
结语····························································13
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