目 录
一、引言····························································2
二、核心竞争力的概念················································2
（一）什么是核心竞争力··············································2
（二）企业核心竞争力的特点··········································2
1.局部优势性······················································2
2.不可分离性······················································2
3.不易模仿性······················································2
三、企业中存在的核心竞争力问题分析··································2
（一）进入品牌战略误区··············································2
1.品牌的附加价值低，品牌竞争力不强··································3
2.品牌和战略完全脱节···············································3
3.缺乏系统性管理，品牌传播率低······································3
4.品牌愿景严重缺位·················································3
（二）自主创新能力不足，技术贡献率低·································3
（三）企业盲目扩大经营，削弱核心领域竞争力，适应市场变化的能力不强···3
四、提高竞争力的对策················································4
（一）加强现代人力资本管理，构建知识结构合理的人才队伍···············4
（二）培育企业的核心技术能力·········································4
（三）形成有特色的管理模式···········································4
（四）创新企业文化···················································4
五、结束语···························································4
六、参考文献·························································5
一、引言
在经济高速发展的环境下，商业环境的变化也越来越快，企业为了生存和发展，都制定了一条必胜之路。企业的成功，已经不单单依靠瞬间即逝的产品开发。而是资源和智力运作的综合结果。如今，企业的核心竞争力已经成为企业持续竞争的源泉。
二、什么是核心竞争力
（一）核心竞争力的定义：
核心竞争力是一个企业（人才，国家或者参与竞争的个体）等够长期获得竞争优势的能力。是企业所特有的、等够经的起时间考验的、具有延展性，并且是竞争对手难以模仿的技术或能力。
（二）企业核心竞争力的特点
