目 录
一、现代企业文化管理的概念·······························2
（一）企业文化的内涵与特点·······························2
1.1企业文化的内涵····································2
1.2必要性············································3
1.3可塑性············································3
1.4延续性············································3
（二）企业文化的结构·····································4
1.1观念层············································4
1.2制度行为层········································5
1.3符号层············································5
（三）企业文化的功能·····································6
1.1导向功能··········································6
1.2凝聚功能··········································7
1.3激励功能··········································8
1.4约束功能··········································8
二、企业文化管理现状与存问题的分析·······················8
（一）企业为什么要形成正确的价值观和经营理念············8
（二）企业为什么要有共同的行为准则和行为规范············9
（三）什么是企业的内外和谐······························9
三、企业文化管理的建设与创新·····························9
1.1企业文化要以人本主义观念为基准······················9
1.2企业文化管理要以企业利益为参考点····················9
1.3企业文化管理要与时俱进适应时代发展·················10
四、参考文献············································11
1.企业文化建设：重塑企业精神支柱>作者邢以群/张大亮ISBN:978-7-111-19410-1
2.德鲁克最有效企业管理：龚礼财 吴维库 清华大学经济管理学院2012年5月21日
3企业文化理论与实务100问： 沙建怀 陕西人民出版社
4.企业文化地图：未来商战决胜之道 王慧中著 ISBN：978-7-111-32384-6
5.现代企业文化 ： 谢健；奚从清 著 2011-09-01
6企业文化――现代文化企业管理的灵魂
7.企业文化管理之我见――现代商 魏星、蔡佳峻
一、现代企业文化管理的概念
关于企业文化管理的概念，国内外的学者有各种不同的理解和表述，据统计，国内外关于企业文化的定义大概有180多种，也就是说，几乎每个管理学家都有企业文化的定义。我国学者魏杰提出：所谓企业文化就是企业信奉并付诸于实践的价值理念，也就是说，企业信奉和倡导并在实践中真正实行的价值理念。企业文化是一种主观观念，又称公司文化，
