会展客户关系管理存在的问题及对策—以昊轩会展服务有限公司为例

会展客户关系管理存在的问题及对策

—以昊轩会展服务有限公司为例

[摘 要] 对企业来说，客户关系管理是现代企业商务活动的巨大信息资源，企业所有的商务活动所需要的信息几乎都来自客户关系。本文分析探讨了昊轩会展服务有限公司（以下简称昊轩会展公司）在客户关系管理上存在的问题。针对问题，从以客户为中心的业务流程优化、加强客户数据采集管理、发展多渠道客户互动、提高客户忠诚度等方面提出一些解决对策，希望该公司在客户关系管理方式上有更高的突破，提高业务量，充实该公司实力，树立良好的企业形象。

[关键词] 昊轩会展公司  客户关系管理  问题及对策

Problems counter measures on customer relationship management of exhibition

——In dustry-citing HaoXuan Exihibition Service LTD.corp.as an

Abstract: Customer relationship manggement，For enter prises contrds the massive information resourses in modern business activities．Al most the eventure information in the modren business activities come from the communiciation with customers or customer relationship management．This eassy thies to analyes and probe the problems esisted in the customer ralationship management of HaoXuan Eihibition Company．It also pats forward some solutions towads the issues in the following aspects．Ptimizing the trade process which process which regards customers as the center，reinforcing the management of customes data collection，developping multi-modal customer interactions，boos ting customer loyalty and soon．Hope your company on the cuctomer relationship management ，will get higher break throughs，in crease volume of the business ，ehance company ability ，foster a good and healthy company image．  

Keyword:HaoXuanExhibitionCorp  Relationshipmanagement  Problems and counteasuers