摘要
当今社会互联网飞快得发展，科技的普及将人们推进到了网络经济时代，现在企业利用互联网来进行有效的网络营销活动，找寻新的方式和突破，已经是必然选择了。
但是，大多数的企业只是盲目的跟从，在网络营销建设之前，没有足够的准备，那么就会暴露出很多问题。本文首先介绍了网络营销的概念和特点，总结了我国中小企业网络营销的现状。本文从多个角度分析我国中小企业现在发展网络营销中所出现的问题，总结了中小企业网络营销的对策建议，并针对存在的问题提出了相应的解决方案。
关键词：中小型企业 网络营销 问题 对策
Abstract：With the rapid development of the Internet in today's society, the popularization of science and technology has pushed people into the era of network economy. It is an inevitable choice for enterprises to use the Internet to carry out effective network marketing activities and find new ways and breakthroughs.
However, most of the enterprises just blindly follow, before the construction of network marketing, there is not enough preparation, then many problems will be exposed. This paper first introduces the concept and characteristics of network marketing, and summarizes the current situation of network marketing of small and medium-sized enterprises in China. This paper analyzes the problems existing in the development of network marketing in China's small and medium-sized enterprises from various angles, summarizes the countermeasures and suggestions for the network marketing of small and medium-sized enterprises, and puts forward corresponding solutions to the existing problems.
KeyWord：Small and medium enterprises Network marketing Problem Countermeasure
目录
摘要 …………………………………………………………………………………1
前言…………………………………………………………………………………3
网络营销的内涵及特征……………………………………………3
网络营销的内涵……………………………………………………3
网络营销的特征……………………………………………………3
二、网络营销发展中存在的问题 ……………………………………4
（一）企业对网络营销缺乏正确的理解……………………………4
（二）企业的信息应用化水准低………………………………4
（三）对企业网站建设管理不规范 ………………………………5
（四）推广形式单一……………………………………………………………5
（五）客户对企业信任和安全问题……………………………………………5
（六）人才缺失…………………………………………………………5
三、我国的企业网络营销对策………………………………………………5 （一）树立正确的网络营销观念和意识………………………………………5
（二）网络营销存在的技术问题………………………………………………6
（三）加强企业网站建设………………………………………………………6
（四）网络营销与传统营销整合………………………………………………6
（五）完善网络以及营销的法律体系…………………………………………7
（六）加强人员培养…………………………………………………………7
四、结束语…………………………………………………………………7
结论………………………………………………………………………………… 8
参考文献
