目录
1.绪论.................................................................................................................2
1.1问题提出..............................................................................................2
1.2研究背景.............................................................................................2
1.3研究内容和目的.................................................................................3
1.4研究意义.............................................................................................3
2.相关理论概述.................................................................................................4
2.1节日营销.............................................................................................4
2.2电商节日营销.....................................................................................5
3.电商节日营销现状与分析.............................................................................5
3.1电子商务行业现状.............................................................................6
3.2四大电商企业节日营销现状及分析.................................................7
3.3电商节日营销问题分析.....................................................................8
4.电商节日营销对策建议.................................................................................8
4.1注重创意.............................................................................................8
4.2挖掘节日内涵.....................................................................................8
4.3整合营销，制造氛围.........................................................................9
4.4做到真品实价，提升服务质量.........................................................9
4.5注重营销活动的节奏.........................................................................9
5.研究结论........................................................................................................10
参考文献
